Business and Product Development in the Fashion, Retail, Craft and Homewares sectors



“I believe in professional integrity, diligence, craftsmanship, customer focussed service, teamwork and common sense.”
Eddie Shanahan – Consultant

Eddie Shanahan



  • Works with a portfolio of Irish and international clients including SMEs, state agencies, blue chip corporations and emerging talent.
  • Chairperson of the Council of Irish Fashion Designers and a Director of the Leitrim Design House.
  • Board Member of the Design & Crafts Council of Ireland.
  • Assists designers and retailers in the fashion, accessories, footwear and home wares sectors to source quality production in some of Europe’s leading production facilities.
  • Devises professional business development programs for retailers including sourcing, marketing and customer service modules.
  • Developed the ‘Irish Designers Create’ project with Brown Thomas to identify emerging Irish design talent with the potential to sell in this premium department store.
  • Member of the Steering Committee for Ireland – The Design Island, a consultation paper towards a National Design Strategy.
  • Extensive experience as a producer of innovative fashion shows and photo shoots in Ireland and internationally.
  • Regularly contributes to news and lifestyle programs on national radio and television.






Independent, Constructive Advice and Business Development in the Retail, Fashion, Homeware and Craft Sectors

Product Development , Sourcing & Branding

Product development support from concept to consumer facing proposition including materials & production sourcing, branding, presentation and promotional strategies for the fashion, home wares and craft industries.

Fashion Consultancy

Full collection and range development support including product development, materials & production sourcing, branding and retail strategy for fashion and accessories designers.

Retail Consultancy

Marketing & promotion, customer service, product sourcing support, store layout & merchandising strategies.

Education & Local Development Programs

Product & business development, branding, customer service programs for local or national networks, business & trade organisations. Guest lectures, workshops & seminars for businesses and vocational colleges.

Production & Event Management

Full production services for fashion shows, fashion & product photography and trade presentations.



Some of my clients work to date.




Happy Customers

...thirty years of industry experience in fashion, retail, craft and homewares sectors.

  • ‘….feedback from your modules was absolutely great. We get all participants to complete an evaluation after each module anfd you got top marks in all areas from all participants.
    The word ‘fantastic’ sat side by side with ‘relevant’…
    which doesn’t often happen’.

    Training Manager at a Major Irish Corporation
  • ‘I wanted to thank you for everything you’ve done for me and my brand over the past 18 months. On meeting you for the first time, I didn’t quite realise the significance of how you would impact my life. I often say many people will pass through your life, but very few will be game changers and you were certainly that’.

    Irish Fashion Designer
  • ‘I am continuously using the notes I had taken during your product development courses. You really made me work my product up to where it is today’.

    Craft maker
  • ‘Thank you so much for your time and for your professional approach and making us feel that no question was wrong’.

    Craft maker

Get in touch...

Simple, clear, honest solutions for big and small. I have an established practice offering real solutions for fashion, retail, craft and homeware sector businesses.